The next frontier in personalization
The 2006 Experience
Putting the HCP customer front and center has always been the name of the game at PROPELLER, but back in 2006, website technology limited how effectively we could deliver a targeted and, therefore, truly meaningful experience
While emails and other channels have enabled customization for years, personalizing a website has proven more challenging due to it being a single, shared destination across audiences as well as a self-guided experience
In 2006, websites were coded from scratch, using basic tagging to track user behavior—and while SEO was prioritized, strategies around search optimization were fairly simple and straightforward across the healthcare industry
Simply, this meant that websites were a one-size-fits-all experience—not able to easily “know” what a visitor was looking for and deliver the relevant and timely content that made them feel valued
The 2021 Experience
Today, PROPELLER is thrilled to see the growing use of platforms that support the ability to personalize websites to each user, much like we have been able to do via other channels for years
Whether a visitor is sitting in Mumbai or Memphis, cookies and advanced data collection allow us to know where they are coming from literally as well as metaphorically. Are they a new or frequent visitor? What page do they visit most often? What website or search engine terms brought them here?
Content management systems combined with next-level tagging allow us to create an exclusive, one-on-one custom experience based on each visitor’s background, behavior, interests, and needs
Whether your audience is orthopedic surgeons, dermatology NPs, or eye care professionals, PROPELLER knows how to segment, nurture, and engage them to optimize their experience and develop loyal customers
