Looking back over 15 years of digital marketing, while the technology is always advancing, the objective remains timeless—to tell meaningful stories that motivate and change behavior. Whether 2006 or 2021, PROPELLER never loses sight of staying at the forefront of digital innovation, bringing the right story to the right customer at the right time. Follow all year as we compare how strategic execution has evolved with our digital expertise paving the way.

Tutorials

Next-Level Education

The 2006 Experience

Tutorials were a no-brainer for healthcare marketers looking to make HCPs more knowledgeable about products and their benefits. The more interactive the experience was, the more educational it became

Presentation slides broke down complicated information, helping reps convey key product features in an easily digestible format through a step-by-step guide 

Voiceovers were included in presentations to supplement the slides and help create a more personal feel

The 2021 Experience

Today, tutorials have moved well beyond presentation slides and are delivered using video, 3D, 4D, and other highly interactive executions that offer depth and breadth of information in a way that’s easily consumable and memorable

In addition, capitalizing on VR, AR, and 3D tutorial experiences allows customers and the field to see and immerse themselves in product details, mechanisms of action, and respective benefits, all up close and in a more realistic and microscopic format