F2F Detailing
The 2006 Experience
The world of face-to-face HCP selling took a giant leap forward with the advent of app-based resources and digital asset libraries, supplementing and even replacing the classic slim jim or leave-behind sales aid
But, the early days of app-based sales were not entirely seamless. Data was stored locally, which meant that anytime a new asset was added or information was changed, reps had to download a new version of the app. This was a time-consuming process that required access to WiFi, which was often inconvenient for many reps on the road. Sometimes the updates even delayed or disrupted sales calls
Additionally, sales reps did a lot more guessing on which journey to take their customers on via the app, manually picking the best content to present
The 2021 Experience
The next evolution in F2F sales tools arrived with dynamic and intuitive iVisual Aids that use cloud-based data storage for quick and easy updates and better version control
Today’s reps leverage advanced segmentation and data collected through customer relationship management (CRM) systems to optimize detailing experiences, leading to more meaningful conversations that are most relevant to the HCP journey
iVis Aids offer sales reps the ability to be more nimble and agile with quick access to extensive information on drug and product details. Reps can pull up the most relevant content in real time to help fuel HCP conversations and drive higher ROI
