Looking back over 15 years of digital marketing, while the technology is always advancing, the objective remains timeless—to tell meaningful stories that motivate and change behavior. Whether 2006 or 2021, PROPELLER never loses sight of staying at the forefront of digital innovation, bringing the right story to the right customer at the right time. Follow all year as we compare how strategic execution has evolved with our digital expertise paving the way.

Media Banners

Dynamic. Creative. Personalized.

The 2006 Experience

Banner ads, whether animated or static, were sent to the full target list. Personalized and micro-segmented content was not yet an industry-wide standard in this medium

Additionally, banner ads were predominantly built in Flash, but web browsers started to ban Flash due to security risks, rendering many banner ads blocked and invisible

Flash also resulted in banner ads being weighed down and grainy; size limitations made it difficult for advertisers to flex creatively through animation, necessitating that many ads be simple and/or static

The 2021 Experience

Banner ads can be personalized at scale across platforms and devices, where copy and design elements are dynamic, carefully mixed and matched, and tailored by microsegment to deliver the most meaningful content

Now based in HTML5, there’s more creative flexibility for banner ads, including complex and enticing animations that are supported by all browsers

With most users being mobile-first, and with an increase in geotargeting mobile devices, the industry is now prioritizing mobile banner ad creative sizes, allowing ads to meet audiences where they are in their unique journey