Prioritizing Interactivity
The 2006 Experience
In-person exhibitions and conference booths were at the forefront of experiential marketing, offering brands the ability to teach HCPs how their products work through interactivity—and Propeller played a part in developing the content and branding the experiences
In addition, conference booths were home to some of the earliest ventures into virtual reality (VR), allowing brands to put their products on display for HCPs to interact with in real time in procedure-like settings using headsets
Propeller also created apps that were accessible via iPads placed inside conference booths, allowing customers to learn more about the products
The 2021 Experience
With the virtual events market expanding at a compound rate of nearly 24%, Propeller is prioritizing experiential in new ways, creating learning platforms and experiences for HCPs that are designed to offer even more features and benefits than in-person conferences (GVR)
These one-of-a-kind experiential learning platforms offer HCPs an opportunity to access on-demand professional education tools from globally recognized thought leaders and doctors at their convenience
On-demand 3D product simulations are now integrated into these virtual experiences, allowing HCPs to test the product in real time in simulated surgical procedures
Experiencing a product and its benefits in real time has always been a key marketing strategy, but adapting this concept to fit into the virtual environment makes it easier for HCPs to access and interact with them whenever, wherever. We predict ongoing innovation within experiential across social and digital.
